Our Mission
At Neon Sunrise, we're driven by a mission: to empower individuals to authentically express themselves. Our brand stands as a catalyst, igniting that crucial first step toward self-expression.
What's the backstory to your threads? Does it resonate within you or influence those around you? Stand tall in your beliefs, break away from the pack, and let your own voice be heard. It's time to disrupt the status quo.
Our Values
Drawing inspiration from the Greek word "Neos", meaning "new", Neon Sunrise symbolizes the dawn of a new era, the excitement of new horizons, and the promise of a fresh start.
Our brand values individualism, creativity and self-expression. We actively embody these values in our work. The hoodie, an enduring symbol of defiance and unity, stands as a guardian, a revolutionary, and a symbol of solidarity — a tangible reflection of past struggles, current opportunities, and future aspirations.
Read more about the history of the hoodie.
Our Story
Established in 2022, Neon Sunrise opened its doors in Australia and has since expanded to the United States and Canada.
From bold designs to thought-provoking messaging, Neon Sunrise is dedicated to making a positive impact on the world by inspiring people to seek truth and embrace their unique perspective.
We are committed to being distinctive and stand for the voice less heard. Believing in the power of free speech, we are devoted to fostering a community where everyone feels liberated to express themselves and share their ideas.
Environmental impact
We're all about making a positive impact, not just with our awesome products, but by keeping it eco-friendly too. We prioritise using cotton grown ethically and dyes certified by Oeko-Tex. Plus, for every order, we'll plant a tree to offset our carbon footprint.
Learn more about our plant a tree program
